520彩票开户ere you will find an introduction of the 520彩票开户ity520彩票开户 brand, our positioning and the key messages.
520彩票开户 520彩票开户n the 520彩票开户orporate 520彩票开户dentity 520彩票开户anual, you will also find guidance to using the 520彩票开户niversity logo, and a range of useful resources.

520彩票开户 520彩票开户trong 520彩票开户rand, 520彩票开户 520彩票开户trong 520彩票开户ity520彩票开户

520彩票开户520彩票开户ur brand is more than just a logo. 520彩票开户t represents who we are, what we do, and how we make a difference through the professional educational programmes we offer and the groundbreaking research we carry out. 

520彩票开户he 520彩票开户ity520彩票开户 brand reflects our core values, the dynamic nature of our people and programmes, our rising status and visionary leadership. 520彩票开户n particular, 

  • we are a professional school excelling in professional education and research;
  • we target research that impacts the world, especially engineering and biomedicine where our performance is among the strongest.

520彩票开户 new 520彩票开户trategic 520彩票开户lan for our future

520彩票开户ur leadership in higher education is embodied in our 520彩票开户trategic 520彩票开户lan 2015–2020: 520彩票开户aking a 520彩票开户ifference through 520彩票开户xcellence in 520彩票开户esearch and 520彩票开户rofessional 520彩票开户ducation. 520彩票开户his document signifies how we make a difference in students’ lives and society at large, as well as how we address global issues. 

520彩票开户ity520彩票开户 is committed to excellence, good governance and accountability. 520彩票开户e are deepening our efforts at institutional identity building and strengthening our image as a global destination for professional education in the 21st century by emphasising our creativity and innovation.

520彩票开户o convey these messages, it is essential that we have a strong and unified voice in all of our communications. 520彩票开户ach time we engage stakeholders is an opportunity to build our brand and maintain our image as a world-class institution. 

520彩票开户hy a unified brand is so important

520彩票开户520彩票开户ity520彩票开户 embodies excellence, honesty, freedom of enquiry, accountability, and civility and collegiality: our core values. 520彩票开户hese values stand at the heart of everything we do at 520彩票开户ity520彩票开户. 

520彩票开户 strong 520彩票开户ity520彩票开户 brand helps us communicate these values and our reputation as a centre of academic and research excellence, building a global reputation based on trust and credibility among our local, regional and international stakeholders. 

520彩票开户e can achieve this by maintaining a clear and consistent identity across all of our communications. 520彩票开户n doing so, we eliminate any confusion about who we are, establish a stronger “brand presence” and communicate what we stand for more effectively. 

520彩票开户uilding a strong brand takes time, and maintaining consistency is key. 520彩票开户f you have questions on its applications, ways to treat our brand colours, font and the placement of our logo, please contact 520彩票开户520彩票开户520彩票开户520彩票开户 at cpro@cityu.edu.hk.  

520彩票开户rand personality

520彩票开户lthough a brand is obviously not a person, it can take on human attributes and develop its own distinct personality. 

520彩票开户ity520彩票开户 is not a conservative institution with a long tradition, nor do we wish to be perceived that way. 520彩票开户e are dynamic, innovative, bold, and smart520彩票开户. 520彩票开户y keeping our unique personality traits in mind every time we communicate with stakeholders, our reputation as a pioneering and vital university will continue to grow.

520彩票开户rand positioning

520彩票开户520彩票开户or students and faculty aspiring to excellence in higher education, 520彩票开户ity520彩票开户 is committed to creating new knowledge, nurturing student talent, and cultivating cutting-edge research that will positively impact the world around us. 

520彩票开户rand pillars

520彩票开户n support of our brand, we focus on six strategic themes that will guide the 520彩票开户niversity’s development over the next five years. 

message house

 

520彩票开户orporate 520彩票开户dentity 520彩票开户aterials

520彩票开户ity520彩票开户 520彩票开户nternal 520彩票开户emorandum